The home bartender’s gateway to cocktail confidence

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Hi, I’m Chris LeBeau, the owner of Decoding Cocktails.

Welcome to a platform aimed at kicking cocktail jargon, misinformation, and snootiness to the curb.

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I have two hopes for your cocktail experience:

• Buying at the store should feel simpler.
• Making drinks at home should feel less mysterious.

The links below will take you to pages with plain language and videos. The content at the top is what you need right now if you’re in the store. Below that is if you want to go deeper.

In our busy world, taking the time to make a cocktail for yourself or for someone you care about is the ultimate sign of love. Together, we’ll make this feel easy.

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Spirits and Mixers

Tequila tips for people in a hurry

Vermouth: the most misunderstood bottle in the store

Bitters: the bar’s spice cabinet

Amaro: the Italian digestif

Good bourbon > popular bourbon

Decoding Gin

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Cocktails

Old Fashioned v. Manhattan

Mastering the Margarita

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For retailers

View and download the shelf talkers (Google Drive)

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